Air Jordan 4: history, colourways, sizing and price in 2026

The Air Jordan 4 came out in 1989 and has never really left the shelves. Here's where it comes from, the colourways worth knowing, how to pick your size and what it costs in 2026.

The story of the Air Jordan 4

The Air Jordan 4 was designed by Tinker Hatfield and came out in 1989. It was the first Jordan sold worldwide, not just in the United States. It brought details you still spot from a distance: the plastic “wings” that hold the laces, the mesh panels on the sides and the visible Air unit in the heel.

Its big moment came on 7 May 1989. In the playoffs against Cleveland, Michael Jordan hit the game-winner at the buzzer over Craig Ehlo. That shot, known ever since as “The Shot”, he made wearing black and cement grey Air Jordan 4s. The same year, Spike Lee put the shoe in his film Do the Right Thing.

Since then, Nike and Jordan Brand have brought it back again and again, in the original colourways and dozens of new ones, with collaborations like Travis Scott or Off-White. That mix of history and a chunky shape keeps it at the top of searches.

The colourways that matter

Colourway	Original release	What it looks like
Bred (Black Cement)	1989	Black, cement grey and red hits. The pair from “The Shot”.
White Cement	1989	White with speckled cement-style grey. The one from Do the Right Thing.
Fire Red	1989	White with bright red on the wings and sole.
Military Blue	1989	White and blue, the most low-key of the four originals.
Retros and collaborations	From 1999	New colours and materials (suede, nubuck, canvas), with limited runs.

Which size to get

Nike lists sizes in US, with the EU equivalent. The Air Jordan 4 fits mostly true to size, but the toe area is a bit snug because of the shape and the mesh. It's also a little narrower than an Air Jordan 1.

Regular feet: your usual size.
Wide feet or cramped toes: go half a size up.
Thick socks: half a size up can help too.
Think in US: a US 9 usually matches an EU 42.5 at Nike. Check with the seller's chart.
On Yupoo, compare the length in centimetres in the album's size chart with your foot, every seller has their own.

Air Jordan 4 price in 2026

In 2026, an Air Jordan 4 Retro costs about €210 to €230 at Nike, depending on the colourway. Collaborations and limited runs cost more, and often sell out fast.

On Yupoo, prices vary a lot from one seller to the next. Yupa doesn't sell anything: we show the price each seller lists, converted to euros, without changing it, and we always send you to the seller. Before you pick, compare:

Check	Why
The album photos	Look at the wings, the mesh and the heel from several angles.
The size chart	Every seller has their own, and the right size saves you a return.
Shipping costs	A pair of Jordans with the box is heavy in a parcel.
Customs	It's added on arrival. Everything is explained in /guides/douane-colis-chine.

Finding it on Yupoo with Yupa

Instead of opening shops one by one, search for the model directly in Yupa:

Type “Jordan 4” or “AJ4”, and add the colourway if you have one in mind (“Jordan 4 Bred”, “Jordan 4 White Cement”).
Filter by type (shoes) and by size.
Compare shops: price in euros, photos, sizes available.
Open the seller's album to see every photo and their size chart.
More search tips in /blog/chercher-sur-yupoo.

How to wear it

The Air Jordan 4 is a chunky shoe. It works with straight or wide jeans, cargos or joggers that sit on the tongue. Very skinny trousers make it look even bigger.

Up top, keep it simple: a tee or sweatshirt in the colour of the shoe's details is enough. To clean it, a soft brush and a little soapy water on the leather, and a cotton bud for the mesh.

Does the Air Jordan 4 run small?

It mostly runs true to size, but the toe area is a bit snug. With wide feet or thick socks, go half a size up.

How much is an Air Jordan 4 in 2026?

About €210 to €230 at Nike in 2026 for an Air Jordan 4 Retro, depending on the colourway. Collaborations and limited runs cost more.

What's the difference between the Bred and the White Cement?

The Bred (Black Cement) is black with cement grey and red, the pair from “The Shot”. The White Cement is white with speckled grey. Both came out in 1989.

How do I clean an Air Jordan 4?

Soft brush and soapy water on the leather, a cotton bud for the mesh, and no washing machine. Let it air-dry, away from a radiator.

Where can I find the Air Jordan 4 on Yupoo?

Search “Jordan 4” or “AJ4” in Yupa, add the colourway if you like, filter by shoes and size, then compare shops. Yupa shows each seller's price in euros and sends you to their album.