Stone Island: the story of the badge, jacket and sweatshirt sizing, and prices on Yupoo
Everyone recognises the compass badge on the left sleeve, even without knowing where it comes from. Here's the story of Stone Island, the pieces that matter, how to pick your size and how to look for the brand on Yupoo with Yupa.
The story of Stone Island and its badge
Stone Island was born in 1982 in Italy, created by designer Massimo Osti. It started with a fabric: Tela Stella, a heavy military-style canvas, washed and coated with resin. The name is a nod to Joseph Conrad's sea novels, and from the very first jacket Osti added a badge with a compass. The badge buttons onto the left sleeve, so you can take it off.
In 1983 Carlo Rivetti came on board, and he went on to run the brand for decades. Stone Island made its name with fabric research and garment dyeing: each piece is dyed once it's finished, which is why colours vary slightly from one piece to the next. In the 80s and 90s, English football fans known as 'casuals' turned it into a badge of belonging.
Then came the collaborations: Shadow Project from 2011 with Errolson Hugh of the Acronym studio, then Supreme from 2014. At the end of 2020 Moncler announced it was buying the brand. The badge itself has barely changed since day one, which is a big part of why it became so iconic.
The Stone Island pieces that matter
| Piece | What it is | Good to know |
| Crewneck sweatshirt | Cotton fleece, badge on the left sleeve | The most worn entry piece |
| Hoodie | Hood, often zipped, badge on the sleeve | Warmer, a bit pricier |
| Overshirt | Thick shirt-jacket, worn like a light jacket | Great for spring and autumn |
| Technical jacket (Membrana, etc.) | Technical fabrics, windproof or waterproof depending on the model | Where the brand shows off its fabric work |
| Ghost Pieces | Monochrome collection, one colour head to toe | A more understated look |
| Shadow Project | More technical line launched in 2011 with Errolson Hugh | Different cuts and details from the main line |
Which size to get in Stone Island
Stone Island uses letter sizes, usually from S to XXXL. But the cut changes from one model to another: some pieces are straight, some closer to the body, some roomier. Don't rely on the letter alone.
A few habits so you get it right:
- Measure a sweatshirt or jacket that fits you well: chest flat, back length, sleeve length.
- Compare those centimetres with the album's size chart, not with the letter.
- For a jacket you'll wear over a sweatshirt, allow 4 to 6 cm more chest width than your sweatshirt.
- If you're between two sizes on a sweatshirt, cotton can tighten up a little in the wash: the bigger one is often safer.
- Chinese sellers sometimes label sizes differently: always check centimetres with /guides/tailles-chinoises.
Stone Island prices in 2026
In French stores in 2026, expect around €260 for a crewneck sweatshirt, around €345 to €430 for a zip hoodie, about €650 to €750 for a technical jacket like the Membrana, and often over €1,000 for some Ghost jackets. Prices shift with the season and the fabric, so always check the official site.
On Yupoo every seller sets their own price, and it varies a lot from store to store. Yupa shows the price each seller lists, converted to euros, without changing it. Then add shipping and, on arrival, VAT and sometimes customs duty: it's all in /guides/douane-colis-chine.
To compare two listings, look closely at the photos of the badge and buttons, check there's a real size chart in centimetres, and compare the delivered price, not just the listed one.
| Piece | Rough store price (2026) |
| Crewneck sweatshirt | around €260 |
| Zip hoodie | around €345 to €430 |
| Membrana-type technical jacket | around €650 to €750 |
| Ghost jacket | often over €1,000 |
Finding Stone Island on Yupoo with Yupa
Stone Island has hundreds of models. With Yupa you type the brand or a piece and see public listings from several Yupoo stores at once, with prices in euros. Yupa doesn't sell anything: you always deal with the seller.
- Type 'Stone Island', then narrow it down: 'Stone Island sweatshirt', 'Stone Island overshirt', 'Stone Island Membrana'.
- Filter by type (sweatshirts, jackets) and by size.
- Compare stores: badge photos, price in euros, size chart.
- Open the seller's album to see every photo and their contact details.
- To phrase your searches better, read /blog/chercher-sur-yupoo.
Washing your Stone Island without ruining the badge
Since the badge buttons on, the easiest thing is to take it off before every wash. Wash the piece inside out, at a low temperature, and follow the label. Garment-dyed clothes can shift slightly in colour over time, that's normal.
Skip the tumble dryer, especially for sweatshirts, and dry flat or on a hanger. For technical jackets, follow the label to the letter: some coated fabrics don't cope well with a machine.
Does Stone Island run big or small?
It depends on the model: some pieces are straight, others slim or roomy. Compare the measurements of something that fits you with the size chart, and go bigger if you're unsure on a sweatshirt.
How much is a Stone Island sweatshirt in 2026?
In French stores, around €260 for a crewneck and €345 to €430 for a zip hoodie. On Yupoo every seller sets their own price; Yupa shows it converted to euros, unchanged.
What's the difference between Stone Island and Shadow Project?
Shadow Project is a more technical line launched in 2011 with Errolson Hugh of the Acronym studio. The cuts and details differ from the main line.
How do I wash Stone Island with the badge?
Unbutton the badge, wash the piece inside out at a low temperature and skip the tumble dryer. For technical jackets, follow the label to the letter.
Where can I find Stone Island on Yupoo?
Type 'Stone Island' on Yupa, add the piece (sweatshirt, overshirt, jacket), filter by size, compare stores, then open the seller's album to get in touch.
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